A positioning strategy is a marketing approach that focuses on creating a distinct image or identity for a product, brand, or service in the minds of consumers. The goal is to highlight unique features, benefits, or values that set it apart from competitors. This strategy involves identifying the target audience, understanding their needs, and positioning the product in a way that appeals to those needs, often by emphasizing quality, price, or innovation. The aim is to make the product seem more attractive or relevant to the audience.

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