The idiom "old wine in a new bottle" originates from a metaphor used by Jesus in the Bible, emphasizing the need for new vessels to hold new wine. This phrase is commonly used in discussions about marketing, product development, art, or any situation where there is a perceived lack of genuine innovation or substantive change.

What is the origin of the idiom "old wine in a new bottle" and when to use it?

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old wine in a new bottle

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Definizione e significato di "old wine in a new bottle"in inglese

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