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old wine in a new bottle
old wine in new bottlesold wine in a new bottle
01
vecchio vino in una nuova bottiglia
something well-established, traditional, or unchanged presented as if it is new, innovative, or significantly different, often to make it more appealing or marketable
Idiom
Esempi
The marketing campaign attempts to portray the traditional brand as a fresh and innovative choice, but many consumers see it as old wine in a new bottle.
