old wine in a new bottle
old wine in new bottles
old wine in a new bottle
01
gammalt innehåll i ny förpackning, samma sak i ny kostym
something well-established, traditional, or unchanged presented as if it is new, innovative, or significantly different, often to make it more appealing or marketable
idiom
Exempel
The company's latest product is just old wine in a new bottle, as it offers no significant improvements over its previous version.
Policyn marknadsfördes som innovativ, men de anställda såg gammalt innehåll i ny förpackning.
