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old wine in a new bottle
old wine in new bottles
old wine in a new bottle
01
something well-established, traditional, or unchanged presented as if it is new, innovative, or significantly different, often to make it more appealing or marketable
Idiom
What is the origin of the idiom "old wine in a new bottle" and when to use it?
The idiom "old wine in a new bottle" originates from a metaphor used by Jesus in the Bible, emphasizing the need for new vessels to hold new wine. This phrase is commonly used in discussions about marketing, product development, art, or any situation where there is a perceived lack of genuine innovation or substantive change.
Examples
The company called it a revolution, but it was just old wine in a new bottle.
