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Engagement marketing
/ɛnɡˈeɪdʒmənt mˈɑːkɪtɪŋ/
/ɛnɡˈeɪdʒmənt mˈɑːɹkᵻɾɪŋ/Engagement marketing
01
Engagement-Marketing, Interaktives Marketing
the act of creating interactive experiences to build relationships with customers and encourage ongoing interactions with a brand
Example
The tech company used engagement marketing strategies by hosting live webinars and interactive Q&A sessions to connect with potential customers and build brand loyalty.
Engagement marketing campaigns on social media often involve contests and giveaways, encouraging users to interact with the brand by liking, sharing, and commenting on posts.
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