Definition & Bedeutung von "engagement marketing"

Engagement marketing

Engagement-Marketing, Interaktives Marketing

the act of creating interactive experiences to build relationships with customers and encourage ongoing interactions with a brand

Example

The tech company used engagement marketing strategies by hosting live webinars and interactive Q&A sessions to connect with potential customers and build brand loyalty.

Engagement marketing campaigns on social media often involve contests and giveaways, encouraging users to interact with the brand by liking, sharing, and commenting on posts.