Definice a Význam "positioning strategy"

Positioning strategy

poziční strategie, strategické umístění

a plan to differentiate a product or brand in the minds of consumers, often by emphasizing unique qualities or things that set it apart from competitors

Example

The luxury car brand developed a positioning strategy that emphasized its vehicles' superior performance and exclusivity, appealing to high-income customers who value prestige.

A health food company implemented a positioning strategy by marketing their products as organic, non-GMO, and sustainably sourced, targeting environmentally conscious consumers.