Incentive

/ɪnsˈɛntɪv/

/ˌɪnˈsɛnɪv/, /ˌɪnˈsɛntɪv/

[noun]

Incentive

[NOUN]

something that is used as an encouraging and motivating factor

synonyms : inducement

motivator

antonyms : disincentive

a payment or concession to encourage someone to do something specific

synonyms : bonus

Examples

1. Susan saw how people could be persuaded to betray their values and principles for the right incentive, demonstrating that everyone has their price.

2. Innovation follows incentives.

3. Incentives start the habit.

4. Incentives matter.