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Dark advertising
01
the practice of targeting specific audiences with personalized ads or content that is not visible to the general public
dark advertising
n
Example
A financial institution may use dark advertising to reach high-net-worth individuals with personalized investment opportunities, without disclosing those opportunities to the general public.
A political campaign might use dark advertising to target specific demographics with tailored messages, without revealing those ads to the opponent or the general public.
A company testing a new product may use dark advertising to target a select group of potential customers for feedback before launching the product publicly.
A subscription-based service may use dark advertising to promote special discounts to existing customers, without making those promotions visible to non-subscribers.
