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Dark advertising
/dˈɑːk ˈadvətˌaɪzɪŋ/
/dˈɑːɹk ˈædvɚtˌaɪzɪŋ/Dark advertising
01
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the practice of targeting specific audiences with personalized ads or content that is not visible to the general public
What is "dark advertising"?
Dark advertising refers to online ads that are targeted to specific users but are not visible to the general public. These ads are often shown to select individuals or groups based on factors like demographics, behavior, or interests. The term "dark" refers to the fact that the ads are hidden from public view, making them exclusive to the targeted audience. Dark advertising is commonly used on social media platforms, where advertisers can run highly targeted campaigns without the ads being displayed to everyone. It allows for more personalized marketing, but the ads remain invisible to other users who are not part of the targeted group.
Example
A political campaign might use dark advertising to target specific demographics with tailored messages, without revealing those ads to the opponent or the general public.
A company testing a new product may use dark advertising to target a select group of potential customers for feedback before launching the product publicly.
An e-commerce website might use dark advertising to re-target users who abandoned their shopping carts with personalized offers, without showing those ads to other website visitors.
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