Dark advertising refers to online ads that are targeted to specific users but are not visible to the general public. These ads are often shown to select individuals or groups based on factors like demographics, behavior, or interests. The term "dark" refers to the fact that the ads are hidden from public view, making them exclusive to the targeted audience. Dark advertising is commonly used on social media platforms, where advertisers can run highly targeted campaigns without the ads being displayed to everyone. It allows for more personalized marketing, but the ads remain invisible to other users who are not part of the targeted group.

Визначення та значення слова «dark advertising» англійською мовою

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