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a metric used in digital marketing that measures the percentage of users who completed a desired action or goal, such as making a purchase, filling out a form, or subscribing, out of the total number of visitors or interactions
What is "conversion rate"?
Conversion rate is a metric used to measure the success of an online campaign, website, or advertisement in achieving a desired action, such as making a purchase, signing up for a newsletter, or downloading an app. It is calculated by dividing the number of successful actions (conversions) by the total number of visitors or interactions, then multiplying by 100 to get the percentage. A higher conversion rate indicates that a higher proportion of visitors are taking the desired action, reflecting the effectiveness of the marketing efforts.
