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the promotion of products, services, or brands using digital channels and technologies to reach and engage with specific audiences online
What is "digital advertising"?
Digital advertising is the use of online platforms and digital technologies to promote products, services, or brands to a target audience. It includes various forms of advertising, such as display ads, search engine ads, social media ads, video ads, and email marketing. Digital advertising allows businesses to reach a wide audience through websites, apps, and social media networks. It offers the advantage of targeting specific demographics, tracking performance in real-time, and adjusting campaigns based on data and user behavior. The goal is to increase brand awareness, drive traffic, and encourage actions like purchases or sign-ups.
