Digital advertising is the use of online platforms and digital technologies to promote products, services, or brands to a target audience. It includes various forms of advertising, such as display ads, search engine ads, social media ads, video ads, and email marketing. Digital advertising allows businesses to reach a wide audience through websites, apps, and social media networks. It offers the advantage of targeting specific demographics, tracking performance in real-time, and adjusting campaigns based on data and user behavior. The goal is to increase brand awareness, drive traffic, and encourage actions like purchases or sign-ups.

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