Definition & Meaning of "marketing campaign"

What is a "marketing campaign"?

A marketing campaign is a coordinated series of activities and strategies designed to promote a product, service, or brand. It involves creating and delivering targeted messages to a specific audience through various channels, such as advertising, social media, email, and events. The goal is to increase awareness, generate interest, and drive engagement or sales. Marketing campaigns typically include planning, budgeting, and measuring effectiveness to achieve the desired objectives. They can vary in scope and duration, from short-term promotions to long-term brand-building efforts.