Market research

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British pronunciation/mˈɑːkɪt ɹɪsˈɜːtʃ/
American pronunciation/mˈɑːɹkɪt ɹɪsˈɜːtʃ/
Market research
01

the act of gathering information about what people need or buy the most and why

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market research definition and meaning
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Example
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Launching a product involves market research and marketing.
The marketing team synthesized market research findings and consumer feedback to develop a targeted advertising campaign.
They based their decision on the market research findings.
The company's marketing department conducted market research to evolve a new advertising campaign.
Ongoing market research helps validate the demand for sustainable products.
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Definition & Meaning of "Market research"
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