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Marketing campaign
/mˈɑːkɪtɪŋ kampˈeɪn/
/mˈɑːɹkᵻɾɪŋ kæmpˈeɪn/
Marketing campaign
01
marknadsföringskampanj, reklamkampanj
a coordinated and strategic series of activities that promote a product, service, or brand to a target audience
What is a "marketing campaign"?
A marketing campaign is a coordinated series of activities and strategies designed to promote a product, service, or brand. It involves creating and delivering targeted messages to a specific audience through various channels, such as advertising, social media, email, and events. The goal is to increase awareness, generate interest, and drive engagement or sales. Marketing campaigns typically include planning, budgeting, and measuring effectiveness to achieve the desired objectives. They can vary in scope and duration, from short-term promotions to long-term brand-building efforts.
marketing campaign
n
Exempel
The company's marketing campaign built a narrative of sustainability and eco-friendliness.
The marketing campaign places an emphasis on the product's unique features and benefits.
The luxury brand's aspirational marketing campaign portrayed an image of glamour and success.
The company's successful marketing campaign sent up the sales of their new product.
The influential company's marketing campaign set new trends in the industry.