Definition & Meaning of "direct-to-reader sales"

What is "direct-to-reader sales"?

Direct-to-reader sales refer to the practice of selling books or other publications directly to consumers, avoiding traditional retail channels or intermediaries like bookstores or distributors. This method allows authors, publishers, or sellers to reach their audience directly, often through online platforms, author websites, or events. Direct-to-reader sales can offer advantages such as higher profit margins, greater control over marketing and distribution, and more direct feedback from readers. This approach is increasingly popular in the digital age and is used by self-published authors, small publishers, and even larger publishers looking to maximize their reach and engagement.