Direct-to-reader sales

/daɪɹˈɛkttəɹˈiːdə sˈeɪlz/

/dɚɹˈɛkttəɹˈiːdɚ sˈeɪlz/

a business model in which publishers sell their books directly to consumers, bypassing traditional retail channels such as bookstores or online marketplaces