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direct-to-consumer
/dɚɹˈɛkttəkənsˈuːmɚ/
/daɪɹˈɛkttəkənsˈuːmə/
direct-to-consumer
01
selling products or services directly to the customer, without using stores or other middlemen
Examples
The company uses a direct-to-consumer model to sell its products online.
The direct-to-consumer approach helped reduce costs for the company.
