Definition & Meaning of "loyalty card"

Loyalty card

a card given by a business to customers as a reward for their repeat purchases, which can be used to earn discounts on future purchases

Example

The supermarket introduced a loyalty card program, allowing customers to earn points on their purchases and redeem them for discounts or free products.

The coffee shop offers a loyalty card to regular customers, giving them a free drink after a certain number of purchases.

The airline 's loyalty card program rewards frequent flyers with miles or points that can be redeemed for free flights, upgrades, or other benefits.