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Loyalty
01
a strong sense of commitment, faithfulness, and devotion towards someone or something
02
feelings of allegiance
03
the act of binding yourself (intellectually or emotionally) to a course of action
Example
One characteristic of good friends is loyalty.
The knights plighted their loyalty to their king.
Her behavior towards her friends shows her loyalty.
Loyalty works both ways in a partnership.
The loyalty program offered discounts and rewards as incentives for frequent customers.