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Favorability

British pronunciation/fˌeɪvəɹəbˈɪlɪti/
American pronunciation/ˌfævɝəˈbɪɫɪti/
Favorability
[NOUN]
1

the degree to which someone or something is accepted or considered appealing

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2

an ability to make something likely to succeed or have an advantage by being good at it

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Examples
1His favorability, Andres' favorability ratings are in the 70s.
2That favorability rating is down there with Trump's.
3His favorability ratings dropped to 22 percent, lower than any other post-WWII president.
4Aside from the metric of likability, Hillary and Trump both have historically low favorability as candidates.
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