to undersell
uk flag
/ˈəndɝˌsɛɫ/
British pronunciation
/ˌʌndəsˈɛl/

Definition & Meaning of "undersell"

to undersell
01

to offer goods or services at a lower price than competitors

example
Example
click on words
Some startups undersell their products initially to attract customers and then gradually increase prices as their brand gains recognition.
If you consistently undersell without reducing costs, you might face financial challenges in the long run.
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