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Snow job
01
an attempt to persuade someone to do or believe something using deception or flattery
What is the origin of the idiom "snow job" and when to use it?
The idiom "snow job" originated from the practice of using a deceptive or overwhelming amount of words, information, or flattery to persuade or confuse someone. The term "snow" in this context likens the act to a heavy snowfall that covers and obscures the underlying landscape. This expression gained popularity in the mid-20th century, particularly in political and persuasive contexts, where individuals would employ an excessive amount of persuasive tactics or information to obscure the truth or manipulate opinions.
Example
The marketing team's presentation was more of a snow job than an honest evaluation of the product's capabilities.
The contractor did a snow job, using complex terminology to obscure the actual costs of the construction project.
During the debate, the candidate attempted a snow job by inundating the audience with statistics to divert attention from the core issues.
The salesman gave us a snow job, bombarding us with impressive-sounding features to distract from the product's flaws.
Recognizing the attempt at a snow job, the journalist pressed for clear answers to uncover the truth behind the controversial decision.
