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Markup
01
the amount added to the price of something to cover overheads and profit
02
detailed stylistic instructions for typesetting something that is to be printed; manual markup is usually written on the copy (e.g. underlining words that are to be set in italics)
Example
The boutique applied a 50% markup to all its clothing items to cover operational costs and ensure a healthy profit margin.
Wholesalers typically sell products at a lower markup than retailers, relying on higher sales volumes to achieve profitability.
The restaurant increased its menu prices by a 30% markup to account for rising ingredient costs and maintain its profit margins.
Understanding the right markup is crucial for retailers to balance competitiveness and profitability in a crowded market.
The electronics store's high markup on accessories like cables and chargers helped offset the lower margins on big-ticket items like laptops and TVs.
