Marketing

/mˈɑːkɪtɪŋ/

/ˈmɑɹkətɪŋ/

Marketing

shopping at a market

the act or process of selling or advertising a product or service, usually including market research

the exchange of goods for an agreed sum of money

Examples

1. The team's research on consumer behavior guided their marketing strategy for the new product.

2. The company's marketing strategy was a blind alley, with no increase in sales or customer engagement.

3. The company abandoned its outdated marketing strategy in favor of a more innovative approach.

4. The use of social media in marketing is in the ascendant.