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to live down
[phrase form: live]
01
to move past a negative reputation, embarrassing situation, or mistake by demonstrating better behavior over time
Example
The company worked hard to live down its reputation for poor customer service.
The family was determined to live down the shame of their past mistakes.
The individual sought to live down their criminal record by pursuing a life of law-abiding citizenship.
After the scandal, the politician worked hard to rebuild his reputation and live down the controversy.