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to fall flat
01
(of a joke, remark, event, etc.) to be completely unsuccessful in amusing people or having the desired effect
![to [fall] flat definition and meaning](https://cdn.langeek.co/photo/40829/original/?type=jpeg "to [fall] flat definition and meaning")
Disapproving
Idiom
Example
The comedian's joke fell flat and no one in the audience laughed.
The new product launch fell flat when it failed to generate much interest or sales.
