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to fall flat
01
(of a joke, remark, event, etc.) to be completely unsuccessful in amusing people or having the desired effect
![to [fall] flat definition and meaning](https://cdn.langeek.co/photo/40829/original/?type=jpeg "to [fall] flat definition and meaning")
Disapproving
Idiom
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The new product launch fell flat when it failed to generate much interest or sales.
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