Positioning strategy
01
定位策略, 定位计划
a plan to differentiate a product or brand in the minds of consumers, often by emphasizing unique qualities or things that set it apart from competitors
例子
The luxury car brand developed a positioning strategy that emphasized its vehicles' superior performance and exclusivity, appealing to high-income customers who value prestige.
这家豪华汽车品牌制定了一项定位策略，强调其车辆的卓越性能和排他性，吸引了重视声望的高收入客户。
A health food company implemented a positioning strategy by marketing their products as organic, non-GMO, and sustainably sourced, targeting environmentally conscious consumers.
一家健康食品公司通过将其产品营销为有机、非转基因和可持续采购，针对环保意识强的消费者，实施了定位策略。
