The origin of the idiom "carve a niche" is unclear, but it has been in use in English since at least the mid-20th century. It is believed to refer to the act of carving or creating a space or place for oneself within a particular field or industry. It is used to describe a situation where someone establishes a unique and successful position or role within a particular field.

What is the origin of the idiom "carve a niche" and when to use it?

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to [carve] (out|) a niche

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Определение и значение слова «carve (out) a niche» на английском языке

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