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to carve (out) a niche
01
to successfully create a secure position for oneself at work, often by excelling in a very specific field related to it
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What is the origin of the idiom "carve a niche" and when to use it?
The origin of the idiom "carve a niche" is unclear, but it has been in use in English since at least the mid-20th century. It is believed to refer to the act of carving or creating a space or place for oneself within a particular field or industry. It is used to describe a situation where someone establishes a unique and successful position or role within a particular field.
Example
After years of hard work, she finally carved a niche for herself as a leading expert in renewable energy.
If he wants to succeed in the art world, he'll need to carve out a niche for himself and establish a unique style.
He's currently in the process of carving out a niche in the crowded online retail market.
In the face of intense competition, the small business managed to hold its own and carve out a niche in the market.
She's been working hard to carve a niche for herself in the highly competitive tech industry.
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