Caută
Remarketing
01
remarketing, remarketing
the act of showing ads to people who have interacted with a product or brand online to encourage them to take further action
What is "remarketing"?
Remarketing is a marketing strategy that targets individuals who have previously interacted with a brand or visited its website but did not make a purchase or complete a desired action. This strategy involves showing ads to those individuals as they browse other websites or use social media, reminding them of the brand or product they viewed. Remarketing helps keep the brand top of mind and encourages potential customers to return and finalize their decision. It can be done through display ads, emails, or other online platforms, with the goal of converting previous visitors into actual customers.
Example
The online retail store implemented a remarketing campaign to target users who had visited their website but left without making a purchase, showing them personalized ads on other websites they visited.
A travel agency used remarketing to display ads for vacation packages to users who had previously searched for flights and hotels on their website, encouraging them to book their trips.
Remarketing emails were sent to users who abandoned their shopping carts, offering them special discounts and incentives to complete their purchases.
word family
market
Verb
marketing
Noun
remarketing
Noun
