Remarketing is a marketing strategy that targets individuals who have previously interacted with a brand or visited its website but did not make a purchase or complete a desired action. This strategy involves showing ads to those individuals as they browse other websites or use social media, reminding them of the brand or product they viewed. Remarketing helps keep the brand top of mind and encourages potential customers to return and finalize their decision. It can be done through display ads, emails, or other online platforms, with the goal of converting previous visitors into actual customers.

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