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Positioning strategy
/pəzˈɪʃənɪŋ stɹˈatədʒi/
/pəzˈɪʃənɪŋ stɹˈæɾədʒi/
Positioning strategy
01
het benadrukken van de unieke kenmerken van een product
a plan to differentiate a product or brand in the minds of consumers, often by emphasizing unique qualities or things that set it apart from competitors