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Conversion rate
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a metric used in digital marketing that measures the percentage of users who completed a desired action or goal, such as making a purchase, filling out a form, or subscribing, out of the total number of visitors or interactions
What is "conversion rate"?
Conversion rate is a metric used to measure the success of an online campaign, website, or advertisement in achieving a desired action, such as making a purchase, signing up for a newsletter, or downloading an app. It is calculated by dividing the number of successful actions (conversions) by the total number of visitors or interactions, then multiplying by 100 to get the percentage. A higher conversion rate indicates that a higher proportion of visitors are taking the desired action, reflecting the effectiveness of the marketing efforts.
Example
The website 's conversion rate improved after they updated the design and added clearer call-to-action buttons.
She checked the conversion rate of the online store to see how many visitors actually made a purchase.
The new ad campaign helped boost the conversion rate significantly, attracting more customers to the site.
