old wine in a new bottle
01
something well-established, traditional, or unchanged presented as if it is new, innovative, or significantly different, often to make it more appealing or marketable
Idiom
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As the industry evolves, companies that offer true innovation will thrive, while those with old wine in a new bottle will struggle to stay relevant.
The artist plans to break away from the past and create truly innovative work, avoiding the trap of presenting old wine in a new bottle.
