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Branded content
/bɹˈandɪd kˈɒntɛnt/
/bɹˈændᵻd kˈɑːntɛnt/Branded content
01
contenuto sponsorizzato, contenuto di marca
a type of material created or sponsored by a company to promote its brand, products, or services, often seamlessly blended into various media formats like articles, videos, or social media posts
What is "branded content"?
Branded content is a marketing strategy where a company creates content that is specifically designed to promote its brand or products while providing value or entertainment to the audience. This content can take various forms, such as articles, videos, podcasts, or social media posts, and is often created in collaboration with influencers, publishers, or content creators. Unlike traditional ads, branded content focuses on storytelling or offering useful information rather than directly pushing a product. The goal is to build a connection with the audience and enhance brand awareness through engaging and relevant content.
Example
The fashion brand partnered with a popular lifestyle blogger to create branded content featuring their latest collection, seamlessly integrating product placements into her blog posts and social media channels.
The streaming service produced branded content in the form of original web series sponsored by leading companies, providing entertaining and engaging content while subtly promoting their brands.
The sports drink brand collaborated with athletes to produce branded content showcasing their training routines and performance tips, connecting with their target audience of fitness enthusiasts.
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