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Positioning strategy
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strategi positioning, rencana positioning
a plan to differentiate a product or brand in the minds of consumers, often by emphasizing unique qualities or things that set it apart from competitors
Contoh-contoh
The luxury car brand developed a positioning strategy that emphasized its vehicles' superior performance and exclusivity, appealing to high-income customers who value prestige.
Merek mobil mewah mengembangkan strategi pemosisian yang menekankan kinerja superior dan eksklusivitas kendaraannya, menarik pelanggan berpenghasilan tinggi yang menghargai prestise.
A health food company implemented a positioning strategy by marketing their products as organic, non-GMO, and sustainably sourced, targeting environmentally conscious consumers.
Sebuah perusahaan makanan sehat menerapkan strategi pemosisian dengan memasarkan produk mereka sebagai organik, non-GMO, dan bersumber secara berkelanjutan, menargetkan konsumen yang sadar lingkungan.
