Rechercher
Zero moment of truth
/zˈiəɹəʊ mˈəʊmənt ɒv tɹˈuːθ/
/zˈiəɹoʊ mˈoʊmənt ʌv tɹˈuːθ/Zero moment of truth
01
zéro moment de vérité
the point in the buying cycle when a consumer researches a product online before making a purchase decision
Exemple
Brands optimize their websites and content for the zero moment of truth by providing detailed product descriptions, FAQs, and customer testimonials to aid in the decision-making process.
Social media plays a crucial role in the zero moment of truth, as users frequently turn to platforms like Instagram and Facebook to seek recommendations and opinions from friends and influencers.
The zero moment of truth occurs when a potential customer searches for information about a product on Google, comparing features and prices before deciding to buy.
During the zero moment of truth, an effective SEO strategy can ensure that a company's product appears at the top of search results, increasing the likelihood of capturing the consumer's interest and driving sales.
Before making a purchase decision, consumers often reach the zero moment of truth by reading online reviews and watching product demonstrations on YouTube.
