Product placement is a marketing strategy where a brand or product is subtly included in movies, television shows, video games, or other media content. Rather than being advertised directly, the product is integrated into the storyline or environment in a natural way, making it part of the content. This can involve actors using a product, a logo appearing in the background, or a product being mentioned in dialogue. The goal of product placement is to increase brand awareness and influence consumers by showing the product in a real-world context without traditional advertising methods.

Définition et signification de « product placement » en anglais

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