Hledat
Product placement
01
umístění produktu, produktová umístění
the inclusion of a company's product in a movie or TV program as a form of paid promotion
What is "product placement"?
Product placement is a marketing strategy where a brand or product is subtly included in movies, television shows, video games, or other media content. Rather than being advertised directly, the product is integrated into the storyline or environment in a natural way, making it part of the content. This can involve actors using a product, a logo appearing in the background, or a product being mentioned in dialogue. The goal of product placement is to increase brand awareness and influence consumers by showing the product in a real-world context without traditional advertising methods.
Example
The latest blockbuster movie featured prominent product placement, with the main character driving a luxury sports car brand throughout the film.
In the popular TV show, product placement was evident as characters frequently used and mentioned a particular brand of smartphones.
The music video included subtle product placement, with the artist drinking from a branded energy drink can during a key scene.
