Definición y Significado de "positioning strategy"

Positioning strategy

SUSTANTIVO

estrategia de posicionamiento, plan de posicionamiento

a plan to differentiate a product or brand in the minds of consumers, often by emphasizing unique qualities or things that set it apart from competitors

Example

A budget airline employed a positioning strategy that emphasized low fares and no-frills service, attracting price-sensitive travelers looking for affordable flight options.

The luxury car brand developed a positioning strategy that emphasized its vehicles ' superior performance and exclusivity, appealing to high-income customers who value prestige.

The skincare brand 's positioning strategy revolved around its use of natural and hypoallergenic ingredients, positioning itself as the go-to choice for individuals with sensitive skin.

Ejemplo

A budget airline employed a positioning strategy that emphasized low fares and no-frills service, attracting price-sensitive travelers looking for affordable flight options.

The luxury car brand developed a positioning strategy that emphasized its vehicles' superior performance and exclusivity, appealing to high-income customers who value prestige.

The skincare brand's positioning strategy revolved around its use of natural and hypoallergenic ingredients, positioning itself as the go-to choice for individuals with sensitive skin.

The tech startup's positioning strategy focused on its innovative and user-friendly interface, differentiating itself from competitors by highlighting ease of use and cutting-edge technology.

A health food company implemented a positioning strategy by marketing their products as organic, non-GMO, and sustainably sourced, targeting environmentally conscious consumers.