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Typography
01
tipografía
the art and technique of organizing written text in a visually appealing and readable manner
What is "typography"?
Typography is the art and technique of arranging text to make written language visually appealing and readable. It involves the selection of typefaces, font sizes, line spacing, and letter spacing, as well as the layout of text on a page or screen. Typography plays a crucial role in design, influencing how information is perceived and understood. For example, using a bold font for headings can create emphasis, while a clear, easy-to-read font enhances readability in body text. Good typography is significant for effective communication, as it enhances the aesthetic quality of written content and guides the reader's experience.
Example
The graphic designer meticulously crafted the typography for the book cover, selecting fonts and arranging text to capture the essence of the story while maintaining readability.
El diseñador gráfico elaboró meticulosamente la tipografía artística para la portada del libro, seleccionando fuentes y organizando el texto para capturar la esencia de la historia mientras mantenía la legibilidad.
The website 's sleek design combined bold typography with minimalist aesthetics, creating a modern and engaging user experience.
El diseño elegante del sitio web combinó una tipografía artística atrevida con una estética minimalista, creando una experiencia de usuario moderna y atractiva.
02
tipografía
the process or craft of designing and producing printed material, such as books, posters, or advertisements, with a focus on the visual aspects of textual presentation
Example
The annual design conference featured a keynote speaker renowned for pushing the boundaries of typography in contemporary print and digital media.
La conferencia anual de diseño contó con un orador principal conocido por llevar al límite la tipografía visual en los medios impresos y digitales contemporáneos.
The online platform 's redesign included a focus on responsive typography, ensuring optimal readability across various devices and screen sizes.
El rediseño de la plataforma en línea incluyó un enfoque en la tipografía visual, asegurando una legibilidad óptima en varios dispositivos y tamaños de pantalla.

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