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Typography
01
排版, 字体设计
the art and technique of organizing written text in a visually appealing and readable manner
What is "typography"?
Typography is the art and technique of arranging text to make written language visually appealing and readable. It involves the selection of typefaces, font sizes, line spacing, and letter spacing, as well as the layout of text on a page or screen. Typography plays a crucial role in design, influencing how information is perceived and understood. For example, using a bold font for headings can create emphasis, while a clear, easy-to-read font enhances readability in body text. Good typography is significant for effective communication, as it enhances the aesthetic quality of written content and guides the reader's experience.
Example
The graphic designer meticulously crafted the typography for the book cover, selecting fonts and arranging text to capture the essence of the story while maintaining readability.
这位平面设计师精心制作了书封面的排版, 字体设计, 选择字体并布局文本，以捕捉故事的精髓，同时保持可读性。
The website 's sleek design combined bold typography with minimalist aesthetics, creating a modern and engaging user experience.
这个网站的简洁设计将大胆的排版与极简美学相结合，创造出一种现代且引人入胜的用户体验。
02
排版, 印刷排版
the process or craft of designing and producing printed material, such as books, posters, or advertisements, with a focus on the visual aspects of textual presentation
Example
The annual design conference featured a keynote speaker renowned for pushing the boundaries of typography in contemporary print and digital media.
年会设计大会的主旨发言人以在当代印刷和数字媒体中推动排版的边界而闻名。
The online platform 's redesign included a focus on responsive typography, ensuring optimal readability across various devices and screen sizes.
该在线平台的重新设计重点关注响应式排版，确保在各种设备和屏幕尺寸上具有最佳可读性。
