split testing
uk flag
/splˈɪt tˈɛstɪŋ/
British pronunciation
/splˈɪt tˈɛstɪŋ/

Ορισμός και Σημασία του "split testing"

01

δοκιμή A/B, χρηστική δοκιμή

a method of comparing two versions of a web page, ad, or other digital content to determine which one performs better in terms of user engagement, conversions, or other metrics
example
Example
click on words
The marketing team used split testing to see which version of the email led to more sign-ups.
Split testing helped the website increase sales by identifying the most effective landing page layout.
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