ΠΡΠΊΠ°ΡΡ
ΠΡΠ±Π΅ΡΠΈΡΠ΅ ΡΠ·ΡΠΊ ΡΠ»ΠΎΠ²Π°ΡΡ
ΠΡΠ±Π΅ΡΠΈΡΠ΅ ΡΠ²ΠΎΠΉ ΡΠ·ΡΠΊ
splitΒ testing
/splΛΙͺt tΛΙstΙͺΕ/
Split testing
01
ΡΠ°Π·Π΄Π΅Π»ΡΠ½ΠΎΠ΅ ΡΠ΅ΡΡΠΈΡΠΎΠ²Π°Π½ΠΈΠ΅, A/B ΡΠ΅ΡΡΠΈΡΠΎΠ²Π°Π½ΠΈΠ΅
a method of comparing two versions of a web page, ad, or other digital content to determine which one performs better in terms of user engagement, conversions, or other metrics
ΠΡΠΈΠΌΠ΅ΡΡ
The marketing team used split testing to see which version of the email led to more sign-ups.
ΠΠ°ΡΠΊΠ΅ΡΠΈΠ½Π³ΠΎΠ²Π°Ρ ΠΊΠΎΠΌΠ°Π½Π΄Π° ΠΈΡΠΏΠΎΠ»ΡΠ·ΠΎΠ²Π°Π»Π° A/B-ΡΠ΅ΡΡΠΈΡΠΎΠ²Π°Π½ΠΈΠ΅, ΡΡΠΎΠ±Ρ ΠΎΠΏΡΠ΅Π΄Π΅Π»ΠΈΡΡ, ΠΊΠ°ΠΊΠ°Ρ Π²Π΅ΡΡΠΈΡ ΠΏΠΈΡΡΠΌΠ° ΠΏΡΠΈΠ²Π΅Π»Π° ΠΊ Π±ΠΎΠ»ΡΡΠ΅ΠΌΡ ΠΊΠΎΠ»ΠΈΡΠ΅ΡΡΠ²Ρ ΡΠ΅Π³ΠΈΡΡΡΠ°ΡΠΈΠΉ.
