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Showrooming
01
Showrooming, Ladenbesuch vor dem Kauf
the practice of visiting a physical store to examine a product before purchasing it online, often at a lower price
Example
Many consumers engage in showrooming by browsing items at brick-and-mortar stores to get a feel for them before making their final purchase online.
The rise of showrooming has prompted retailers to implement strategies to combat it, such as offering price matching or exclusive in-store discounts.
Showrooming is particularly common for big-ticket items like electronics and furniture, where shoppers want to see and touch the product before committing to buy.
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