Showrooming
01
展厅现象, 店内检查
the practice of visiting a physical store to examine a product before purchasing it online, often at a lower price
例子
Many consumers engage in showrooming by browsing items at brick-and-mortar stores to get a feel for them before making their final purchase online.
许多消费者通过实体店浏览商品来进行展厅现象,以便在最终在线购买前感受它们。
The rise of showrooming has prompted retailers to implement strategies to combat it, such as offering price matching or exclusive in-store discounts.
展厅现象的兴起促使零售商实施策略来对抗它,例如提供价格匹配或独家店内折扣。



























