Definice a Význam "branding"

What is "branding"?

Branding is the process of creating a unique identity for a product, service, or company in the minds of consumers. It involves designing logos, slogans, and other visual elements, as well as defining the company's values, mission, and personality. Branding helps distinguish a business from its competitors and build recognition and trust with its target audience. It also shapes how customers perceive and connect with the brand. A strong brand can influence buying decisions and foster customer loyalty by creating a consistent, positive experience across all interactions.