Branding

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British pronunciation/bɹˈændɪŋ/
American pronunciation/ˈbɹændɪŋ/
Branding
01

the act of stigmatizing

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02

the promotion of a particular product or company by means of advertising and distinctive design

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Example
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The company refreshed its branding with a new logo and color scheme.
The graphic arts program at the university offers courses in illustration, branding, and publication design.
During the annual roundup, the cowboys had to cut out several steers for branding and vaccination.
The two products are clearly differentiated by their packaging and branding.
Advocates argue that branding uses both conscious brand attributes as well as subliminal associations.
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Definition & Meaning of "Branding"
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