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Branding
01
the act of stigmatizing
02
the promotion of a particular product or company by means of advertising and distinctive design
Example
The company refreshed its branding with a new logo and color scheme.
A memorable handle can enhance personal branding and online visibility.
The graphic arts program at the university offers courses in illustration, branding, and publication design.
The rise of pink branding among companies highlights their commitment to inclusivity and support for LGBTQ+ causes.
The two products are clearly differentiated by their packaging and branding.
